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How We Work
Services
About Us
Let's Talk
Blog

Boutique marketing agency
located in the heart of Bentonville.

Let's Work Together
HERE'S How We Work:
01
Identify
Our process begins with questions, research, and conversations. We take the time to learn about your business, understand your goals, and identify your audience.
02
Impact
03
DELIVER

BOUTIQUE BY DESIGN

OUR CLIENTS GET A ONE-ON-ONE,
PERSONALIZED EXPERIENCE.

OUR SERVICES:

Our agency stretches and constricts with each project.

Digital Marketing

Create a consistent, impactful online presence for your brand.

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Social Media

Speak directly to your followers clearly and with purpose.

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Brand Strategy

Command awareness, start conversations, and drive loyalty.

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Shopper Marketing

Help them get exactly what they want.

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Public & Media Relations

Thoughtfully executed, fully integrated media strategies.

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Want to get started?

Shoot us a text, email or give us a call.

Dana Schlagenhaft

President

Dana’s experience spans fifteen years in traditional and digital media. After attending the University of Arkansas, Dana worked as a television news reporter, producer, and morning show anchor at KNWA News in Fayetteville. When KNWA expanded to include a Fox station, Dana helped spearhead the launch of Fox News Edge, Northwest Arkansas' first primetime newscast. The fast-paced, hour-long news program was the first in the region to prominently feature social media interactions with viewers throughout the show.

Dana left television news to work in digital marketing and publishing, spending two years establishing an online and social media presence for Celebrate Magazine.

In 2015, Dana created the #BentonvilleLove hashtag movement to aggregate photos of the collective experiences within her hometown. To date, the hashtag has been used 5,000+ times on Instagram featuring photos from users that showcase community events, landmarks, small businesses, art, music and the culinary scene in Bentonville.

In 2016, #BentonvilleLove transitioned into Hello Local, a company dedicated to celebrating the community and supporting local businesses.  Hello Local produced locally-themed shirts and souvenirs, and offered products from 75+ small makers, creators, and artisans in a downtown retail location.
Dana shifted back to her marketing roots in mid-2019 as the founder and President of New Path Agency.

A 30+ year resident of Northwest Arkansas, Dana lives with her husband and two children in her hometown of Bentonville. She currently serves on the Executive Board of Directors for Downtown Bentonville, Inc.

Trusted by great people.