We're journalists at heart, which means our process begins with questions, research, and conversations. We take the time to learn about your business, understand your goals, and identify your audience.
With all of that information, we craft an actionable plan to help you connect with consumers, drive action, influence opinion, or make the sale. Our agency stretches and constricts with each project we tackle, and we have access to a deep network of trusted partners. That means you get the bench strength you need without the overhead of a large agency.
Our eyes are always on your endgame. We focus on delivering effective solutions that are measurable and produce impactful results for your business. Our team works in cadence with yours, with trustworthy communication and transparency.
We help our clients connect with consumers, drive action, influence opinion, or make the sale.
Dana’s experience spans fifteen years in traditional and digital media. After attending the University of Arkansas, Dana worked as a television news reporter, producer, and morning show anchor at KNWA News in Fayetteville. When KNWA expanded to include a Fox station, Dana helped spearhead the launch of Fox News Edge, Northwest Arkansas' first primetime newscast. The fast-paced, hour-long news program was the first in the region to prominently feature social media interactions with viewers throughout the show. Dana left television news to work in digital marketing and publishing, spending two years establishing an online and social media presence for Celebrate Magazine. In 2015, Dana created the #BentonvilleLove hashtag movement to aggregate photos of the collective experiences within her hometown. To date, the hashtag has been used 5,000+ times on Instagram featuring photos from users that showcase community events, landmarks, small businesses, art, music and the culinary scene in Bentonville. In 2016, BentonvilleLove transitioned into Hello Local, a company dedicated to celebrating the community and supporting local businesses. Hello Local produced locally-themed shirts and souvenirs, and offered products from 75+ small makers, creators, and artisans in a downtown retail location. Dana shifted back to her marketing roots in mid-2019 as the founder and President of New Path Agency. A 30+ year resident of Northwest Arkansas, Dana lives with her husband and two children in her hometown of Bentonville. She currently serves on the Executive Board of Directors for Downtown Bentonville, Inc.