New Path Case Study: Rex Paxton

Our Approach.

Rex Paxton understands his personal brand and knows exactly what he likes and dislikes. The problem was that Rex is an on-demand stylist, with little time to continually post across multiple platforms.

New Path (with our awesome local partner Minim Design) created a one-stop online destination for the Rex brand. Additionally, we executed a full social media refresh to support the new website launch and created a five day countdown on Instagram and Facebook that left his loyal followers curious for what was to come.

1. Website.

Rex needed a one stop online destination for his clients.

New Path partnered with Minim Design on this project, and together we created RexPaxton.com. The website features videos of Rex in action, opportunities for clients to sign up for future educational classes, information about Rex's exclusive Simple Property Academy classes, and integrates with Eventbrite for easy registration and online payment. The site is clean, black and white, modern.... it's very Rex.

2. Social Media.

After years of running multiple social media accounts, Rex engaged New Path for help on social media strategy, content creation and management. New Path created a consistent, on-brand look for Rex's social media posts and accounts, and additionally, executed a unique checkerboard style for his Instagram account.

To keep things interesting and build interest in his new website launch, New Path created a five day countdown on Instagram and Facebook that left his loyal followers curious for what was to come.

New Path will communicate with Rex daily/weekly and continue to automate his future posts, saving Rex valuable time to do what he does best.

The Big Reveal.

"The suspense is killing me." - Sharon on Facebook

Social media posts counted down and eventually teased a Facebook Live appearance by Rex, announcing his new website and brand direction.

During the month of Rex's countdown and website launch, his Facebook post engagements were up 27350% compared to the previous month.

Facebook followers rose by 6050% compared to the previous month, and post reach jumped 3121%.

No paid advertising was used.

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